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Bakit natin gusto maging CPA? Para makahanap ng magandang trabaho?, para makaipon ng pera?, para makapunta sa ibang bansa? Marahil ilan lang yan sa napakaraming dahilan kung bakit ka nag-rereview, nagsisikap, nagpupuyat, para maging CPA. Pero higit pa sa mga dahilang yan, anu pa ba ang nagbibigay sayo ng lakas at tibay ng loob para matupad mo ang pangarap mo?

 

… gusto ko maging CPA, para sa “tatay”, “daddy”, o “itay” ko, na magdamag nasa trabaho para makaipon ng maibibgay sa atin pan-enroll, baon, para mabili natin yung kailangan natin, mga simpleng bagay na kung titignan, hindi natin agad napansin na napakalaki na pala ng naiambag niya sa pagtupad ng mga pangarap mo. Kahit na gumawa ka ng financial statements, sigurado hindi mo na malalaman kung gaano na kalaki ang tulong na naibigay niya para sa atin.

 

… para kay itay na nasa ibang bansa, na piniling magtrabaho sa malayo sa kagustuhang magbigay ng dagdag ng pangangailangan sa atin, kahit na ang kapalit nun ay ilang taong pangungulila sa inyo. Sabi nga nila “dads may be seen as very tough guys” pero sa kabila ng lakas ng katawan at tibay ng loob, nagkukubli ang isang ama, na hangad ang katuparan ng pangarap mo.

 

… para kay “nanay”, “mommy” o “inay”, na walang sawang nag-alaga sayo, mula pa nung unang pagkakataong pumasok ka sa college, kinakabahan, hindi alam ang mga mangyayari, per binibigyan ka niya ng lakas ng loob para mapanatag ka. Si nanay na ipinagluluto ka, inaalagaan ka, binibigay sayo lahat ng kailangan mo, at pag pagod ka galing eskwela, siya ang una mong makikita na sasalubong sa’yo para kamustahin ka, at kapag nakakatulugan mo na ang pag-aaral, siya ang magkukumot sayo, aayusin ka sa pag-tulog at magliligpit ng mga gamit mo.

 

… para kay nanay, na kahit nasa ibang bansa, ay pinipiling manirahan dun para mabigyan ka ng sapat na pangangailangan, mahirap para sa isang ina na mahiwalay sa anak na nakita niyang lumaki, at unti-unting nilalakad ang kanyang mga pangarap. Si nanay na ang isang minutong tawag ay walang katumbas marinig lang ang boses mo,. malaman na ngayon, ilang hakbang ka na lang sa pinapangarap mong titulo.

 

… para kay “maam” at “sir” na unang nagbigay sayo ng kaalaman sa “Accountancy”, sila na naging pangalawang magulang mo na. Sila na nagiging barkada, kasama kapag may problema, siya na pinupuna ka pag may pagkakamali ka pero pinagmamalaki ka kapag nagtatagumpay ka, sila na nananabik na hintayin ka sa pag-balik mo at marinig mula sayo na “mam, sir, CPA na po ako.”

 

… sa kanilang lahat, gusto ko maging CPA kasi gusto kong ibalik sa kanila ang lahat ng sakripisyo ng gianwa nila para sakin. Para sa kanila, walang katumbas ang pagkakataong malaman at makita ka nila na natupad mo na ang mga pangarap mo. Gusto kong ipakita na hindi sayang ang lahat ng ginawa nila para sa akin. Na mula sa maliliit na bagay, nabubuo ang mga malalaking pangarap, at sila ang nagbigay ng mga “maliliit na bagay” na unti-unting nagbigay at nagbuo ng “napakalaking” panagarap para sa’yo.

 

… para sa kanila, higit pa sa yaman at katanyagan, kaya nananatili akong malakas para matupad ang mga pangarap ko. You would never know how much it will mean to them to see your name in that list, having that three-letter title, CPA. That three letters represent their sacrifices and dreams for you, and now is the time, the right time, to give them that.

 

… kaya ikaw, bakit mo gusto maging CPA?

 

 

 

-by Jomi Blanco

 

Being driven by passion and the desire to do something special naturally ties price, place, product and promotion together. Understanding theory like the marketing mix in a company like Diesel can be difficult if we expect the elements of price, place, product and promotion to be separate from each other. It becomes easier if we look beyond the dry theory and realize all of these elements are inseparably bound together by the passion of people like Renzo Rosso who have dedicated their lives to treating their work as an artistic expression of their feelings.

The marketing mix is all good and well but it doesn’t paint the full picture. To understand it we must look at the ‘touchy, feely’ elements of business which are less often discussed. Diesel has built its existence around that touchy, feely passion with every one of its 2,200 employees living the Diesel brand. Diesel is the perfect company to allow us to see how this dry theory actually works in real life.

Diesel grew into a global household name for premium clothing but it all started from that one man wanting to do something unusual, something ‘stupid’. Stubbornly he stuck to his belief in doing the unusual and it has created a global company whose products are enjoyed by millions. More importantly, this has created lifestyle a whole new approach to the way we see a brand. Diesel is an experience which interacts with and entertains its customers, a far deeper relationship than most other brands.

 

To ensure to meet the needs of the customers, organizations must use marketing mix which is the combination of the product, price, place and promotion.

Parcelforce Worldwide is a leading provider of parcel deliveries and is part of the Royal Mail Group. Their vision is “To be the UK’s most trusted worldwide express carrier”. Though Parcelforce Worldwide is a service organisation, getting the marketing mix right is still dominant. They must employ the most effective methods of promotion.

The Parcel Force Company is mainly a consumer focused organization and is also market oriented. J.B. Mckitterick stressed that for the Parcel Force Company to thrive, they must have a marketing research wherein this would eventually help in their improvement and growth. This would tell them what their customer needs and wants. This would show them which aspect in their organization is having defects and needs improvement. In doing so, they would have the first step in being a successful company.

Regardless of the type of industry, a balanced product, price, place and promotion would achieve the right marketing mix. These are the key ingredients to a better organization. They did not focus merely on one element but instead, they focused on all 4.

Like the parcel force, focus not solely to one but to the four elements of marketing mix. And to never forget your customers, they still are the main reason why you are doing business.

 

 

ayoko na!!!

hinding hindi na ko magbebenta ng shirt lalo na kung 10% lang ang mark up ko!!!

sayang pera!!! sayang effort.

natutunan ko na ang lesson ko.  ayoko na!

Marketing Myopia is a term devised by Theodore Levitt used in marketing wherein top executives fail to perform their duties. They think too narrow and is somehow self-centered.

Every business has the aptitude to grow but top level management merely think of for their short term goals. Most businesses make their decisions based on current circumstances making their organization vulnerable to erratic or sudden changes in the environment. One reason that shortsightedness is so common is that people feeling that they cannot predict the future accurately.

Clearly, nothing is certain but it doesn’t necessarily mean that everything is unpredictable. All businesses are one way or another subject to marketing myopia. That is why organizations must make extra effort to be careful not to define their business too narrow. To be careful with every decision they make. To think of all the possibilities and consequences of their decisions and be prepared. And to “think outside the box”.

Industries failed to continue their growth because of lack of proper management.  They must look beyond their short term and long term strategies. It is simply “focusing products rather than customer”. With these your company will surely be directed into the future.

Philip Kotler defines marketing as ’satisfying needs and wants through an exchange process. In this exchange process, customers will only give a certain economic resource equal to their satisfaction, opportunity cost as they say in economics.

On the contrary, this is not always the case. Philip Kotler states that “marketers do not see payment as a necessary condition to define the domain of marketing phenomena”. Non profit organizations also use marketing but not to generate income mainly for educational or charitable reasons.

Marketing is relevant to all organizations having customer groups whether an organization is for profit or not.

 

Marketing is the “link” between the company and its customers. It denotes all the communication supposed to bring a client to the buy and embodies all actions made by a business entity to satisfy customers’ needs. It is essential for businesses to be able to sell their products and keep them thriving.

However before a business to begin, they must be able to first analyze who are their customers, what are their needs and their buying behavior. This is when customer analytics comes in. It is essential with today’s environment wherein customers as described by Robert Wollan in his article “Analyzing the New Customer” have become more complex and harder to understand than ever.

Market segmentation could be a solution to these changing demands. With this, your small business could be the tomorrow’s next big thing. As stated by Marian B. Wood and Evelyn Ehrlich in “Segmentation: five steps to more effective business-to-business marketing”, it works by breaking down the total market for their products into smaller segments or groups. Companies can adapt sales and promotional strategies to the needs of specific customer groups. It is important for finding customers that are the best match for a business’s products and services.

If you are to compare high end shopping  of Greenbelt and Bonifacio High Street to Tutuban Mall and 168 in Divisoria. Both cater to customers’ needs but both have different target markets. They divide market based on their lifestyle preferences, those who love to splurge on things immaterial and those who are into cost cutting and retailing.

Though market segmentation is said to be effective, it is not always the case. In the article “The Generation Gap” it contradicts the market segmentation demographically. Ipod is made merely targeting the younger generation, but as stated in the said article “iPod ownership has become so ubiquitous that it has about as much street cred as wearing fluffy slippers” and that even our grandfathers have their own. Generally speaking market segmentation helps you meet the needs of customers better.

semestral break for 2010 is about to come to an end. well it actually has ended. oh my. im not yet reydi

i have loved ust so much and so are my friends. being with them for 2 years has been the happiest 2 years of my life. until i courted one of my  bestfriend. however she didnt liked me. when its obvious that she do. our relationship with my best friend went cold. they began to react the same because of her and i could never do anything about it, shes the boss.

mas masaya na ba sya ngayon na hindi na ko kasama sa barkada?

what am i going to do now?

my worst nightmare has about to began. how am i going to stop this from happening? my “best friend” just posted pictures of them at mall of asia. they didnt even bother to ask me to come. i guess they dont need me na. but im not yet ready to give up on them.

jesus i need help. please let them realize that they too need me.

jesus please…

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